Texas is famous for its BBQ, particularly for really mastering the art of beef. In any Texas BBQ joint, from Rudy’s Country Store to Franklin BBQ, you will find items like beef ribs, burnt ends, and the king of them all: BRISKET! This rub, with its predominate use of salt and pepper, is what Texas meat cooking is all about, and the subtle hints of onion and garlic on the back end round things out perfectly.